Have you heard about ‘Grey Day’?

AKA supported New Balance at its annual brand milestone, Grey Day in 2023, a day dedicated to the brand's enduring legacy in the colour grey to declare its unwavering position at the intersection of performance and style. Unveiling the brand’s grey offerings with the launch of their latest Grey Day Moon Daze pack, we got close to lifestyle and Gen Z-centric media and KOLs with an experiential media preview and expanded the brand's reach to excite consumers through creative story-telling efforts.

A result of continued efforts to strengthen the brand’s growing love in Singapore, we’re reminded why 50 shades of grey will always be in fashion with amazing results from the hottest event in town. The team drove and saw overwhelming attendance, and maintained strong consistent media coverage, driving conversations on social for months, including pre and post-event.